FOUNDER & ORGANISER
Laura-Beth Eicker-Harris is an outgoing, energetic leader, with an eye for detail, and strict organizational ethic. Having been in the Corporate Events industry for 19 years, 18 of which have been at the helm of her own business, Creative Directions, she has successfully produced some of the biggest corporate events, from single day awards events, to multiple day incentive conferences abroad, multi-day outdoor sporting events and client hospitality.
Most notable clients include Coca-Cola SA, Coca-Cola Africa, Barloworld Corporate, Barloworld Equipment, Hollard Insurance, The Institute of Directors in Southern Africa, Air Mauritius, the Board of Airline Representatives of South Africa and Bidvest.
LB, as she is fondly known, is an excellent, leader and motivator of teams and projects.
In the last 10 years she has represented her province, and country in Mountain Biking as well as Olympic Distance Triathlon and is a Half Iron Man podium finisher and World Cup qualifier. Having raced abroad at the highest age group level in Auckland New Zealand, London UK, and Cozumel Mexico, LB has a global view and understanding of multi-stage events. She has also competed in a number of other events across the endurance spectrum including stage races, ‘just for fun’.
As a highly competitive person, it’s always game on!